Eve Tigwell, Garden Centre Inspector
Due to garden centres' demand for off-season visits, Eve Tigwell will be coming to Canada twice in 2014. Garden Centres Canada has her scheduled to come in March and June 2014.
Book your space early and take advantage of early bird pricing. For more information contact Julia Ricottone at the CNLA office – 1-866-383-4711 or firstname.lastname@example.org.
Read this case study from Pauline Intven-Casier on the difference Eve's visits have made at Canadale Nurseries.
The Garden Centre Inspection Program, developed in the United Kingdom, is designed to offer a critical, third-party look at all aspects of your garden centre’s operations. The result is a step-by step work plan for making improvements that add to your business’ bottom line immediately.
During an inspection, the garden centre consultant spends three to four hours at your store, initially taking photos, making notes, and scoring your centre on everything from its curb appeal, signage, parking, washrooms, check-out areas, product mix and selection, customer service points, store safety, and more. Afterward, the consultant meets with the management team (and any additional staff you wish to have present) to go over points of interest: what works, what doesn’t, and solutions for problem areas. The consultative session will last about two hours.
A complete report is also provided. Each participating garden centre is supplied with a photo library and detailed assessment of every aspect of the store. The report provides the to-do list that your team can work on over time to enhance your store’s image, reputation, and above all, its bottom line.
Why take part?
Focus on Profitability
Let’s face it: there are plenty of ways to invest in your business, but not all of them will contribute to the bottom line. The garden centre inspection program focuses on short and long-term solutions that will encourage greater sales and repeat business, and enhance your team’s ability to serve customers.
Renew Your Outlook
Every garden retailer knows his or her store inside out. But over time, we can become blind to our shops’ everyday state of maintenance, merchandising and tidiness. Are those jobs, on the bottom of your to-do list, leaving a negative impression on your customers? Are you losing sales because of it? A garden centre inspector can help you notice the “little things” that make a massive difference to your store’s image.
Get Global Insights
CNLA hires garden centre consultants who take the time to learn what’s hot and happening in different markets around the world. Take advantage of the inspection program, and learn about global trends, cutting-edge display and sales tactics, and gain insights that have propelled both developing and mature garden industry forward, all over the globe.
Having a target, with realistic, measurable, and attainable results, is a great way to boost your team’s morale, and effectiveness. Using an outside consultant also encourages staff members to pay greater heed, better understand methods and psychology of selling, and have confidence in what their work contributes to and is intended to accomplish.
Your inspection report can easily be turned into a timeline of important goals; use the achievement of those goals to celebrate and reward your team’s hard work and efforts.
It’s likely that you have your own lengthy list of adjustments you want to make in your garden centre. Perhaps you haven’t had time or revenue to implement those adjustments, or maybe you aren’t certain about the direction to go. Having a garden centre inspection can confirm what you already think, and offer helpful advice and alternatives for your plans.
Make the best use of your consultative session, and have a list of your plans for the store handy, and take the time to bounce them off a person who has seen thousands of examples, including the world’s very best.
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